Identity
Wordmark, device, logo relationships and the rules that keep them recognisable.
Identity that holds together.
THE ROOM IS YOURS.Good
nights.
Great
company.AFTER HOURS / POOL & BAR
nights.
Great
company.AFTER HOURS / POOL & BAR
After Hours.POOL & BAR ↗
One idea. Different surfaces.Not logo theatre.
A logo matters. It just cannot do the whole job.
We build the surrounding system so the same idea still feels like itself on a website, in motion, on a product, in a proposal or six months after launch.
We are interested in identity that can be operated, not only admired. Decisions should explain themselves through use: hierarchy, contrast, recognition, consistency and enough flexibility to keep the work alive.
There is no requirement to commission every discipline at once. The identity can stay narrow where the job is narrow, or expand when web, image, motion and product need to work as one system.
The system
Enough structure
to stay coherent.
Typography
Type choices, scale, rhythm and hierarchy designed for actual use rather than a specimen page.
Colour
A working palette with enough range for interface, print, campaign and day-to-day communication.
Image
Photography, video, illustration and image treatment with a clear role inside the identity.
Motion
Transitions, logo behaviour and movement principles where motion genuinely belongs.
Rollout
The files, templates and usage logic needed to make the system usable after launch.
Brand project
Starting fresh
or fixing drift?
Show us what exists, what needs to change and where the identity has to work.
Start a brand brief